You might think a term like Thought Leadership is decades old. Not really, it is more like years old. It is about 15 years old. The first recorded use of it or the first real use of it in a big setting came from this seller right here – Joel Kurtzman. He is the editor of a couple of magazines most notably Harvard Business Review. But this was his job – to be a Thought Leader, to interview Thought Leaders in its in depth capacity when he interviewed people who are very thoughtful about different ways to innovate around the way business is done that caused him to coin this term – Thought Leadership and a Thought Leader. He said this is somebody who contributes new thoughts to business.

Thought LEADERSHIP presented by Alan Veeck (4 minutes)

 
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Where do most people go to learn leadership?

According to leadership expert Dr. John Maxwell, “The answer to that question today is that they search many places. Some examine the world of politics. Other seek models in the entertainment industry. Many look to the world of business. Most people seem to look to successful CEOs, management consultants, and theoriticians with Ph.D.s to learn about leadership”

“But the trust is, the best source of leadership teaching today is the same as it has been for thousands of years. If you want to learn leadership, go to the greatest Book on leadership ever written – the Bible.”

“The most critical problem facing the church today is the leadership vacuum that grew during the Twentieth Century. He says “the American church is dying due to lack of strong leadership.”

Dr. Maxwell further asserts that “leadership is influcence, nothing more, nothing less.”

This morning as I was lying in bed thinking about a private school I am helping, “The Law of the Lid” came to my mind. Later while journaling, I was prompted to find and post “The 21 Irrefutable Laws of Leadership” by John Maxwell. Here they are. May these bless you as they have blessed me.

Executive Summary: “The 21 Irrefutable Laws of Leadership”

Book by Dr. John Maxwell

Source: Perspective – Resources for Bible Teachers

Not so much a book review, but an ‘Executive Summary’, a condensing of key ideas… Leadership consultant and former pastor John Maxwell offers twenty one “laws” distilled from his experience as a self-confessed “expert leader”..

Leadership consultant and former pastor John Maxwell offers twenty one “laws” distilled from his experience as a self-confessed “expert leader.”

1. The Law of the Lid.
Your leadership is like a lid or a ceiling on your organisation. Your church or business will not rise beyond the level your leadership allows. That’s why when a corporation or team needs to be fixed, they fire the leader.

2. The Law of Influence.
Leadership is simply about influencing people. Nothing more, nothing less. The true test of a leader is to ask him to create positive change in an organisation. If you cannot create change, you cannot lead. Being a leader is not about being first, or being an entrepreneur, or being the most knowledgeable, or being a manager. Being a leader is not just holding a leadership position. (“It’s not the position that makes a leader, but the leader who makes a position.”) Positional leadership especially does not work in volunteer organisations. The very essence of all power to influence lies in getting the other person to participate. “He who thinks he leads , but has no followers, is only taking a walk.”

3. The Law of Process.
Leadership is learned over time. And it can be learned. People skills, emotional strength, vision, momentum, and timing are all areas that can and should be learned. Leaders are always learners.

4. The Law of Navigation.
Anyone can steer the ship, but it takes a leader to chart the course. Vision is defined as the ability to see the whole trip before leaving the dock. A leader will also see obstacles before others do. A leader sees more, sees farther, and sees before others. A navigator (leader) listens – he finds out about grassroots level reactions. Navigators balance optimism with realism. Preparation is the key to good navigation. “It’s not the size of the project, it’s the size of the leader that counts.”

5. The Law of E.F. Hutton.
Hutton was America’s most influential stock market analyst. When he spoke, everyone listened. When real leaders speak, people automatically listen. Conversely, in any group or church, you can identify the real leaders by looking for those who people listen to. According to Margaret Thatcher, “being in power is like being a lady – if you have to tell people you are, you aren’t.” (p45) Tips for a Positional leader – like a newly appointed minister – who wants to become a REAL leader… look for the existing real leaders and work to have influence there. Factors involved in being accepted as a new real leader include character, building key relationships, information, intuition, experience, past success. and ability.

6. The Law of Solid Ground.
Trust is the foundation for all effective leadership. When it comes to leadership, there are no shortcuts. Building trust requires competence, connection and character.

7. The Law of Respect.
People naturally follow people stronger than themselves. Even natural leaders tend to fall in behind those who they sense have a higher “leadership quotient” than themselves.

8. The Law of Intuition.
Leaders evaluate everything with a Leadership bias. Leaders see trends, resources and problems, and can read people.

9. The Law of Magnetism.
Leaders attract people like themselves. Who you are is who you attract. (Mmmm… I thought like poles were meant to repel!) Handy hint: “Staff” your weaknesses. If you only attract followers, your organisation will be weak. Work to attract leaders rather than followers if you want to build a truly strong organisation.

10. The Law of Connection.
You must touch the heart before you ask people to follow. Communicate on the level of emotion first to make a personal connection.

11. The Law of the Inner Circle.
A leader’s potential is determined by those closest to him. “The leader finds greatness in the group, and helps the members find it in themselves.” (p113)

12. The Law of Empowerment.
Only secure leaders give power to others. Mark Twain said, “Great things can happen when you don’t care who gets the credit.” (p127). Another point to ponder… “Great leaders gain authority by giving it away.”

13. The Law of Reproduction.
It takes a leader to raise up a leader. Followers can’t do it, and neither can institutional programs “It takes one to know one, to show one, to grow one.” The potential of an organisation depends on the growth of its leadership.

14. The Law of Buy-In.
People buy in to the leader first, then the vision. If they don’t like the leader but like the vision, they get a new leader. If they don’t like the leader or the vision, they get a new leader. If they don’t like the vison but like the leader, they get a new vision.

15. The Law of Victory.
Leaders find a way for the team to win. “You can’t win WITHOUT good athletes, but you CAN lose with them.” p162). Unity of vision, diversity of skills plus a leader are needed for a win.

16. The Law of Momentum.
You can’t steer a ship that isn’t moving forward. It takes a leader to create forward motion.

17. The Law of Priorities.
Activity is not necessarily accomplishment. We need to learn the difference. “A leader is the one who climbs the tallest tree, surveys the entire situation, and yells “Wrong Jungle!”” (p176) If you are a leader, you must learn the three “Rs”… a) what’s Required b) what gives the greatest Return c) what brings the greatest Reward.

18. The Law of Sacrifice.
A leader must give up to go up. Successful leaders must maintain an attitude of sacrifice to turn around an organisation. One sacrifice seldom brings success. As he worked to turn around the Chrysler Corporation, Lee Iacocca slashed his own salary to $1 per year.”When you beome a leader, you lose the right to think about yourself.”

19. The Law of Timing.
When to lead is as important as what to do and where to go. Only the right action at the right time will bring success.

20. The Law of Explosive Growth.
To add growth, lead followers. To multiply growth, lead leaders. “It is my job to build the people who are going to build the company.”

21. The Law of Legacy.
A leader’s lasting value is measured by succession. “Leadership is the one thing you can’t delegate. You either exercise it – or abdicate it.”

REFLECTIONS
This is a book with some valuable practical insights. John Maxwell, a former senior pastor and now a management consultant, has spent much of his working life reading and researching the essential features of leadership. But don’t be mislead – while Maxwell offers practical insights, there is very little biblical material involved. This is a book that sits on the shelves of Christian bookshops only by virtue of Maxwell’s publishing connections.

Australians will find some features of the book irritating. We don’t share the American “leadership culture”, and Maxwell’s personal reminiscences about his leadership triumphs will leave most readers cold. For example… “As I mentioned in previous chapters, I sometimes teach leadership outside the United States. Over the years I’ve held conferences in Australia, Brazil, Canada, Indonesia, Korea, New Zealand, Nigeria and South Africa. In addition, my books have been translated into more than twenty languages, and my tapes are distributed to countries all around the globe. So I know my leadership principles have travelled far.”

You’ll also need to be prepared for endless illustrations drawn from the worlds of American pro football and basketball. If NBA and NFL coaching tales leave you cold, maybe the stories of American civil war heroes and corporate mavens will ease the pain – though I doubt it.

Overall, though, this is a book with a stack of useful insights into the process of leadership, which may even help you do it better.

Phil Campbell

John C. Maxwell: The 21 Irrefutable Laws of Leadership

 
2 New Laws in 10th Edition book

The Law of Addition
We add value to people by serving them!

The Law of the Picture
People do what people see! It’s all about example. The greatest leadership is by example.

 
Related Links

• The 21 Irrefutable Laws of Leadership by John C. Maxwell (PDF #1)
• The 21 Irrefutable Laws of Leadership by John C. Maxwell (PDF #2)
• The 21 Irrefutable Laws of Leadership by John C. Maxwell (PDF #3)
• The John Maxwell Company

Blessings to meditate upon and apply the 21 Irrefutable Laws of Leadership!

Joseph

Joseph Peck, M.D.
“Blessed to be a blessing”
Dr. Breakthrough, THE CONNECTOR, and The Journal Guy
Founder and Executive Director of Webinars777
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Join the conversation. Please share your comments below about the 21 Irrefutable Laws of Leadership.

 
From: Kelly O’Neil
Date: Tue, May 10, 2011 at 2:48 PM
Subject: This Week’s Opportunities to UpLevel Your Business
To: Joseph Peck

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It wasn’t so long ago that many businesses provided educational seminars for their current clientele and prospective customers. It was common to book a meeting room, take reservations well in advance, then provide a series of small workshops that showed the company’s products, services, advantages, and uniqueness.

But that’s not the way it’s done in the age of Web 2.0 marketing. Today online webinars are extremely popular. They are very cheap to host and provide a way for people from all over the world to attend.

Here are some ways that you can use online webinar marketing to your advantage, along with tips and suggestions on how to make it happen.

What Type Of Webinar

First, define the goal of your webinar. Do you want to make a sales presentation to a large group of potential clients or perhaps just focus on gaining one big account? Do you want to host a live presentation, or record it for download availability? Is the event going to be free or will it be offered as an educational product for sale or a bonus to subscribers? Are you looking for qualified prospects?

The goals of the webinar will decide how, what, and where you host the event. Webex, Webinar, and GoToMeeting are all sites that provide an appropriate platform for creating and/or recording a webinar; there are many more available so do take the time to compare and contrast several.

Planning The Webinar

How to plan your webinar will depend largely on its goals. Will the webinar use video and audio? Will you allow a question and answer session at the end? If the event is not going to be live but offered for sale after recording, then the content needs to be very informative and interesting.

Either way, you need to have the text and verbiage pre-planned. Write down the key points and spend some time practicing delivery. Be prepared for any circumstance that may occur, such as problems dialling into the webinar or software that quits working. Hosting a webinar is much like a live television performance; you have to be able to professionally respond to any possible emergency.

Webinar Marketing – Marketing The Event

The only way webinar marketing will be successful as far as achieving any goal, is if you gain enough prospects/clients/buyers. Obviously you are going to have to put some thought and effort into marketing the event.

• Start with your current list of subscribers and send them an announcement email. If you are going to charge for the webinar, offer them an exclusive discount with a deadline. This will encourage them to sign on quickly.
• Add an opt-in window to your web page(s). This is a great way to get interested visitors to attend or buy the webinar as well as adding them to your mailing list by requiring a name and email address along with appropriate opt-in verbiage.
• Write a press release announcing the upcoming event and submit it to several aggregation sites.
• Announce the upcoming webinar via social media.
• An iTunes account can be used for syndication after the webinar has been produced. You can offer the content either for free or for a charge.

There are many ways that webinar marketing can be used to make money, establish your presence, and gain customers. This overview will get you started using this new type of event for internet marketing purposes.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 – 2011