It wasn’t so long ago that many businesses provided educational seminars for their current clientele and prospective customers. It was common to book a meeting room, take reservations well in advance, then provide a series of small workshops that showed the company’s products, services, advantages, and uniqueness.

But that’s not the way it’s done in the age of Web 2.0 marketing. Today online webinars are extremely popular. They are very cheap to host and provide a way for people from all over the world to attend.

Here are some ways that you can use online webinar marketing to your advantage, along with tips and suggestions on how to make it happen.

What Type Of Webinar

First, define the goal of your webinar. Do you want to make a sales presentation to a large group of potential clients or perhaps just focus on gaining one big account? Do you want to host a live presentation, or record it for download availability? Is the event going to be free or will it be offered as an educational product for sale or a bonus to subscribers? Are you looking for qualified prospects?

The goals of the webinar will decide how, what, and where you host the event. Webex, Webinar, and GoToMeeting are all sites that provide an appropriate platform for creating and/or recording a webinar; there are many more available so do take the time to compare and contrast several.

Planning The Webinar

How to plan your webinar will depend largely on its goals. Will the webinar use video and audio? Will you allow a question and answer session at the end? If the event is not going to be live but offered for sale after recording, then the content needs to be very informative and interesting.

Either way, you need to have the text and verbiage pre-planned. Write down the key points and spend some time practicing delivery. Be prepared for any circumstance that may occur, such as problems dialling into the webinar or software that quits working. Hosting a webinar is much like a live television performance; you have to be able to professionally respond to any possible emergency.

Webinar Marketing – Marketing The Event

The only way webinar marketing will be successful as far as achieving any goal, is if you gain enough prospects/clients/buyers. Obviously you are going to have to put some thought and effort into marketing the event.

• Start with your current list of subscribers and send them an announcement email. If you are going to charge for the webinar, offer them an exclusive discount with a deadline. This will encourage them to sign on quickly.
• Add an opt-in window to your web page(s). This is a great way to get interested visitors to attend or buy the webinar as well as adding them to your mailing list by requiring a name and email address along with appropriate opt-in verbiage.
• Write a press release announcing the upcoming event and submit it to several aggregation sites.
• Announce the upcoming webinar via social media.
• An iTunes account can be used for syndication after the webinar has been produced. You can offer the content either for free or for a charge.

There are many ways that webinar marketing can be used to make money, establish your presence, and gain customers. This overview will get you started using this new type of event for internet marketing purposes.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 – 2011

“There is virtually nothing on earth that brings as much personal satisfaction and gratification as being able to save another human being a considerable amount of time, money, frustration and/or anxiety because of the goods, products, or services you have to offer.” Zig Ziglar

When I speak at conferences and the subject of sales comes up, I can feel the audience cringe. It is so disheartening to me because sales are an absolute essential component of building a business. It is something that you either must master yourself OR hire someone who is already a master. There are no exceptions.

If you are afraid to sell or have some resistance around it, you are not alone. Reportedly 84% of professional sales people say they experience reluctance to selling. In the beginning of my career, I felt the same way and when I thought of a salesperson I would get the image of the used car guy. You know…. the one with the sleazy shoes and all the jewelry. That was before I really understood what sales is all about.

Selling is all about service and helping people solve their greatest challenges. In reality nothing on the planet actually sells itself. All things, experiences and products, need a salesperson. And if you look around you are likely to find some really professional people that you really enjoy working with. Your doctor (sells you medicine), your mechanic (sells you repairs), your teachers (sells you more education), your insurance person (protects your life and valuables), and last but not least your significant other (sells you home, family and lifestyle).

It is very easy for small business owners and others to slide into the trap of thinking business is only about making sales. While in a way this is true in that if you aren’t making sales, you don’t have a business, we must never lose sight of the fact that business is about people.

It is people who make buying decisions; it is people who remain loyal to companies or individuals; it is people who make referrals; it is people who share ideas that will grow your business.

It is important that we never lose the person in the process. In my Ignite program we outline for you a follow-up strategy and suggest tools that will help you streamline these processes. It is important to remember, however, that implementing the strategy is not the goal. Using the strategy to build and maintain relationships with people is the goal.

The biggest piece of advice I can give you about sales is to remember to focus on your prospects challenges and needs, focus on solving their problems and building a relationship with them in the process.

At the end of the day we all buy the things we need from the people we like and trust.

Become a trusted advisor and be the provider of solutions to your clients.

Hi Joseph,

Do you ever get confused with all the shiny objects, traffic generation possibilities, and the advice given to you online?
If so, join the crowd.

The number one problem online today is overwhelm. There is too much conflicting information. There are too many systems. And there is too much to get done!

This causes many beginners (and even intermediates) to continually look for the perfect solution for their situation.

Maybe one day they’ll find the traffic solution that beats everything else out there.

At least that’s the hope.

The “hot thing” this week may be Facebook advertising. Then it’s a low cost PPC solution. Then it’s video. Have you ever noticed how the top gurus continually cycle through the main traffic generation topics? It’s almost like a yearly trend that changes each week.

The reality is there isn’t a single one-size-fits-all traffic solution.

It doesn’t exist.

Because there are major factors that affect just how well any specific traffic techniques work for you and your business:

1) Unique Market You’re In

2) Your Own Personality and Skills

3) Your Budget

Let’s cover each of these in order:

1) Unique Market

Your business is unique.

Ask most top marketing gurus and they’ll tell you everybody’s business is the same and all customers are the same. They use this cliche to explain why their simple plan works in any business…

It would be wonderful if this was true, but it’s not.

Even in the same overall market, you might find one website appeals to the general audience while another one appeals to a more affluent audience.

A b-to-b buyer has the same basic emotions as a consumer, but the process they use to make a buying decision is different.

Is selling a $25,000 executive consulting program exactly the same as selling a $27 ebook on weight loss?

No. it’s not the same no matter what people will tell you to the contrary.

The more specialized the audience and the higher ticket the offer…the more you have to work on targeting with a tighter bulls-eye.

I have clients who sell in all types of different markets, and it often surprises people when I tell them many of my clients now move off the internet in addition to their online marketing.

We find it much easier to target some industries by advertising in their offline journals or direct mailing a tight niche list than using PPC, SEO, PPV, or any combination of social media.

In fact, here’s my normal approach for most b-to-b industries. We do Adwords for our initial tests to find what keyword phrases are working and how our website is performing. While we’re finding the strong buyer keywords, we’re building out a content based site (often a blog) for seo. Then once we know we can convert, we move to jv relationships and offline marketing such as journals in the industry.

No matter what market you’re in, the goal isn’t just to “get traffic.” It’s to tap into the best sources of buying traffic. And the best sources may vary depending on what market you’re in and how they come to a buying decision.

2) Your Own Personality and Skills

Do you love to pour over the numbers and find the winning combination?

That’s what’s required if you going to profit from PPC. You’ll find that we constantly look at improving the CTR, the landing page conversion, and the sales conversion…all three steps throughout the process.

If you hate looking for small improvements in each of these numbers, then it’s not the right method for you.

And of course we can’t forget to mention keyword phrases, match types, time of day, etc.

Maybe you’re better suited for contacting potential jv partners and affiliates, networking with them, and helping them create successful promotions.

Or perhaps you’re the mastermind, sitting in the back coming up with your complete content marketing plan and schedule focusing heavily on seo and social media while you hire writers to do the content creation.

You don’t have to do it all. And you can’t do it all.

You just have to find the right mix that works with your skills.

I didn’t realize that when I first started coaching entrepreneurs. I thought if we just gave someone the exact system that worked for someone else in the market, it would work for them.

Not always. Because not only is your market unique, you are too.

Which type of marketing are you willing to stick to even if things don’t go your way at first? Which type of marketing do you ENJOY doing so it’s not just a job to you? Which type of marketing do you understand?

Those are all important questions to answer before you find your mix.

3) Your Budget

What level of investment can you afford?

Will you invest time or money (or possibly both)?

For example, if your goal is seo, can you invest the time it takes to produce good content and start getting rankings that drive traffic? What if it takes 3 to 6 months or more to get a decent amount of traffic?

Or if you’re going for PPC in a competitive market, you might find that $1,500 budget you have is eaten up within days without even enough tests to see if your landing page is working.

I’ve done research in markets before where I found the leader in the market was willing to lose $75+ on every new customer because they had a venture capital backer and were planning to make it up in the backend.

That makes it important to understand whose model you’re following? Following the leader in your industry could be an expensive experiment.

How much money can you invest in marketing?

How much time weekly can you invest in marketing?

How long do you have until you must see results?

All three of these questions are vital to finding your real budget and available investment.

Create Your Plan

Consider all 3 of these components when creating your online marketing plan.

I haven’t had spots available in my coaching program since last summer as I’ve been busy with the Total Conversion Code. Now that it’s finished and getting ready to launch I’ll be taking on a few new clients near the end of this month (April).

You can register for the waiting list to make sure you get notification when these spots become available here: http://www.myownwebmentor.com

If you’re interested in checking out the Total Conversion Code, watch for the emails coming soon. We created a full module of the course that illustrates how your conversion process changes…and exactly how to market to your target audience correctly.

Sincerely,

Terry Dean

Monthly Mentor Club | Internet Business Blog | Support
MyMarketingCoach, LLC – 20390 SW 57th Street – Dunnellon, FL 34431
Copyright 2011 MyMarketingCoach, LLC

20390 SW 57th Street, Dunnellon, FL 34431, USA

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Hello!

Bernadette Doyle and Stephen Beck here with some great news about our webinar last night “Get Wildly Wealthy With Webinars“…we got all of the video *and* audio posted online for you.

Which means if you missed out on the live event, had computer difficulties or just wanted to watch it again, then you can view the video of the entire event again.

Here is the link for the replay:
http://www.WildlyWealthyWebinars.com/BernadetteDoyleReplay/
(pardon the echo on Bernadette. Stephen does not have an echo)

But don’t forget…

You can claim your “Get Wildly Wealthy with Webinars” Home Study Course for the special LOW WEBINAR PRICE, but only until Thursday, November 12 at 11pm (eastern). And we have a 2-pay option if you prefer that.

But after the deadline, the course returns to its original price. Save by acting quickly!

OFFER DEADLINE: Thursday, November 12, at 11pm (eastern)

You can get that by going here:
http://www.WildlyWealthyWebinars.com/BernadetteDoyleReplay/

A comment from last night’s webinar…
———————-
So much good and positive helpful information!!! Love the list-sharing, and all the ideas for product marketing. Huge insight into the way technology can take over from the need to run workshops and seminars – and the concept of taking teaching and education into virtual reality…. WONDERFUL STUFF!

I would only recommend this product to people working in a different arena to myself! Tessa St John Hughes, Clapham, London, GB
———————-

Thanks again – we appreciate you spending time with us last night!

Sincerely,

Stephen Beck

P.S. – Webinars are the best sales tool on the Internet …bar none! Check out the resource below:
http://www.WildlyWealthyWebinars.com/BernadetteDoyleReplay/

Here are more comments from last night’s webinar…

How easy it can be to create a webinar and a follow-on product.
Anyone can benefit from this course. Simone Niles. Hounslow, GB

How to provide a powerful message to interested parties globally from the comfort of your own office. There are many business acquaintances of mine who could make great use of this information. Simon Davies, Oxford, GB

The possibility of having the technology demistified. Things have been made very clear in simple language with the potential to have all my questions answered. Kate Elliott, Holywood, GB

It is possible for me to utilize this method for my new business! Michelle White, Orange CA, US

Webinar models were great! Berry Winter, Hailsham, GB

I get the concept and see the incredible opportunities it presents… Helen Evans, London, GB

I had never thought about all the products that could be created from a webinar. Great content. Joyce Averils, Decatur GA, US

Belief that webinars work …you modelled what you practiced. Useful and easy to understand. Ntathu Allen, London, GB

That anything can be sold using the various webinar methods. Diana Rosen, Miami FL, US

Using one webinar to create more products and the ability to build email list were my two biggest take-aways! Very valuable. Everyone can use webinars no matter what they are selling. I like the idea of educating people with excruciating detail then showing them you can help by doing it for them. Megan Brice, Orewa, NZ

The idea of presenting a free webinar to promote a series of webinar classes. Very informative and easy to see the benefits. Jane Brocklebank, Maidenhead, GB

Great content from beginning to end. I’m particularly interested in the Model Number 2 – Promoting a Service as I’m a Heritage Property Professional. The concept of educating via a webinar and Powerpoint will fit in very well with my niche. Anyone with a business needs this course! Sarah Lowe, Ludlow, GB

Production of so many different products from one webinar to clients. Coral Jones, Bristol, GB

Blear and to the point. good ideas. practical advice. Louise Holmes, Brooklyn NY, US

Confidence to start my own webinar. Liked the idea of using it as a test before creating a class. Pam Carruthers, Hove, GB

It’s simpler than I thought it would be! Loreen Townsend, Enterprise KS, US

Very useful for growing their lists and creating products. Sharon Nicholl, Bath, GB

Do it! You will get comprehensive help to get started. Jeremy Woods, Ovington, Thetford, GB

Ideas for how to to structure webinars Definitely because it was put across well and I was left with the knowledge there’s a lot more that will make life easy in the full product. Sharon Stiles, Bristol, GB

The way Stephen sold the product effortless demonstrating the content live with his product! Yes because you can really see how you can make money fast and effortlessly. Thank you and I hope I am one of your 3 first people!

Many thanks too Bernadette for bringing Stephen to our attention most grateful and look forward to more connections. Atiya Chaudhry-Green, Nottingham, GB

It has opened my mind about a new way of marketing. Potentially a way to make money on the internet. Chris Reynolds, Whitley Bay, GB

That it looks more accessible than I thought. I recommend the course – to let them know how straight forward it is. David Klaasen, Colchester, GB

FamilyEbiz, 201 College View, Bryan, TX 77801, USA

Randy, write the vision down! You asked me what your $15,000 BIG TICKET offer is to be. I’m giving that to you now. It’s very simple. You see, to see the BIG PICTURE, you have to stop cutting down trees, step back, and see the whole forest. Then you must stay there continually. Begin with the end in mind. To develop STRATEGIC ALLIANCES, you must remain a big picture guy. Delegate away everything that someone else can do. I have blessed you to be a visionary for visionaries. Your target audience is My visionaries, people with large networks, and those with global visions (people who want to impact the world for Me). Period. Don’t focus on others.

Randy, the name of your BIG TICKET retreat (offer) is “Achieve A 30-60-100 Fold Increase In One Year (12 Months).” For anyone to do this, including you, he must begin with the end in mind. Live your dream lifestyle now and work backwards to how I will support that. Randy, eliminate all appointments on M, W, and F. Don’t check emails on those days. When people learn they must wait to have access to you, they will value your time. Start planning date weekends with Julia. You have the RCI options. Your intimacy with Julia will improve dramatically when you follow the 4 P’s of giving (your time) in the book “Fields of Gold” – Priority giving, Percentage giving, Progressive giving, and Prompted giving. You see, these principles apply to all areas of life, not just money.

Randy, you asked Me to give you the slides (messages) for your 3 minute PP for your $15,000 offer. I’m going to give that to you now.

I want you to start writing down the names of people who will want to come to your $15,000/person retreat. – [names are begin kept confidential on this blog]

——————————————————————-

PP (for $15,000 offer)

• Have music playing in the background while the slides advance
• Slide 1: I have come that you might have life and have it more ABUNDANTLY! – John 10:10
• Question mark image with the world
• How can you best LEVERAGE YOUR TIME to do what you already do well?
• How can you Achieve A 30-60-100 Fold Increase In 12 Months?
• Answer: “To see the BIG PICTURE, you have to stop cutting down trees, step back, and see the whole forest. Then you must stay there continually. Begin with the end in mind. To develop STRATEGIC ALLIANCES, you must remain a big picture guy. Delegate away everything that someone else can do.”
• It’s that simple. In a word, SIMPLIFY
• 2 VISION slides (dreamers vs visionaries, God’s vision vs Human vision; old slide + MLB)
• You are invited to our 30-60-100 Fold Retreat
• [Oct 9-11, 2009 in Culpeper, Virginia (Culpeper Business Center) - include tour of Culpeper with Virginia]
• Oct 27-29, 2009
• Maui, Hawaii
• [3 days, $15,000]
• We will teach you “3 Secrets To Achieve A 30-60-100 Fold Increase In 12 Months” // [Learn to combine Journaling (writing) + Leadership Coaching + Web 2.0 for Explosive Kingdom impact]
• “Many are called. Few are chosen”
• Only 12 people will be accepted
• All applicants will be screened first
• Will you be one of the chosen 12?
• Click the Link below for your FREE Assessment
• Slide about LEVERAGE: A dream + Team + a Theme = Streams
• This may be the most important decision you have made in your career
• Blessings of joy and laughter and love that won’t let go!
• Randy Peck, M.D., Blessed to be a blessing, THE CONNECTOR and The Journal Guy
• www.ProsperNow777.com/15000 (Or www.prospernow777.com/30-60-100)

Thank you, Randy, for writing the vision down. Now go back to bed. Enjoy your day. Enjoy Julia. My Angel Breakthrough is with you.

——————————————————————-

Journal, Sept 22, 2009, 5:50 am MT (Park City, UT)

Randy, your logo for ProsperNow777 is to be a circle with the TREE OF LIFE (JJ’s UNCOMMON Journaling For Destiny cover).

Randy, for your headers for your landing pages (opt-in and sales), use the model of Lisa Sasevich with a header width of 100%, PN777 logo, Title (e.g. 30-60-100 Fold Increase), and Attention …

Always include a FREE Assessment with your lead generation pages to reveal people’s pain and the degree of their suffering.

Begin transcribing your notes onto the laptop today.

I will give you the questions for your assessments.

——————————————————————-

Assessment

On a scale of 1-10 (10 = best; extremely satisfied, 1 = worst), please rate the following:

PURPOSEFUL LIVING

• Living your life on PURPOSE
• Living your life with PASSION
• Living your life with CLARITY (in alignment with your God-given assignment – When you get in alignment with your assignment, God’s provision will follow)
• Living your life with FOCUS (saying “No” to that which you are not called to do)

Your PACE OF LIFE
To be spiritually healthy you must ruthlessly eliminate hurry from your life

Your ROUTINE

• The secret of your future is hidden in your daily routine. Successful people do daily what unsuccessful people do occasionally. Failure to plan is a plan to fail.
• See notes from Nelson Searcy’s teaching
• Your DAILY ROUTINE: 1) Meditation on the word of God morning and night – Psalm 1:1-3, 2) Journaling (Yesterday, 2-way prayer), 3) Planning of day, 4) Daily exercise, 5) Meal times, diet, nutrition, supplementation, 6) FUN time
• Your WEEKLY routine: 1) Reflection on prior week and planning of upcoming week; Payment of bills
• Your MONTHLY routine: 1) Reflection on prior month and planning of upcoming month, 2) Completion and analysis of written monthly budget
• Your YEARLY ROUTINE:

Your RELATIONSHIPS with …

• Your spouse
• Your children
• Your parents (Honor your father and mother)
• Your extended family (siblings, aunts, uncles, cousins, etc)
• Your close friends
• Your work colleagues

Your STEWARDSHIP of …

• Your time
• Your talent (sharing your God-given gift to serve others)
• Your treasure (finances)
• Your temple (body) – health and wellness
• Your relationships
• New Ideas (Creativity)
• New Opportunities

Your FREEDOM

• FINANCIAL Freedom – freedom to do what you feel led to do when led to do it without limitations because of finances
• TIME Freedom – freedom to enjoy life and every day
• RELATIONSHIP Freedom – ample time and money to make the most of your relationships with those who are most important in your life; freedom to take frequent vacations
• SPIRITUAL Freedom – freedom to fully manifest who you are in Jesus Christ

Your GROWTH

• [Refer to benefits of journaling, coaching]
• Your PRAYER life
• Your FAITH level (Without faith it is impossible to please God)
• Ability to totally forgive
• Ability to totally forgive

Fruit of the Spirit

• Your typical daily LOVE score (both giving and receiving love)
• Your typical daily JOY score (FUN)
• Your typical daily PEACE score (seeking God’s Kingdom first)

COMMUNICATION

• The effectiveness of your COMMUNICATION with the world
• Your strategic use of Web 2.0 (Social Marketing such a blogging, Twitter, Ezinearticles, Teleseminars, Facebook)
• Your success in building the Kingdom of God with many others
• The growth of your networks
• Your IMPACT on the world (Kingdom of God)