Source: Using Webinar Marketing To Your Advantage
by SEAN RASMUSSEN on April 22, 2010
in BUSINESS

It wasn’t so long ago that many businesses provided educational seminars for their current clientele and prospective customers. It was common to book a meeting room, take reservations well in advance, then provide a series of small workshops that showed the company’s products, services, advantages, and uniqueness.

But that’s not the way it’s done in the age of Web 2.0 marketing. Today online webinars are extremely popular. They are very cheap to host and provide a way for people from all over the world to attend.

Here are some ways that you can use online webinar marketing to your advantage, along with tips and suggestions on how to make it happen.

What Type Of Webinar

First, define the goal of your webinar. Do you want to make a sales presentation to a large group of potential clients or perhaps just focus on gaining one big account? Do you want to host a live presentation, or record it for download availability? Is the event going to be free or will it be offered as an educational product for sale or a bonus to subscribers? Are you looking for qualified prospects?

The goals of the webinar will decide how, what, and where you host the event. Webex, Webinar, and GoToMeeting are all sites that provide an appropriate platform for creating and/or recording a webinar; there are many more available so do take the time to compare and contrast several.

Planning The Webinar

How to plan your webinar will depend largely on its goals. Will the webinar use video and audio? Will you allow a question and answer session at the end? If the event is not going to be live but offered for sale after recording, then the content needs to be very informative and interesting.

Either way, you need to have the text and verbiage pre-planned. Write down the key points and spend some time practicing delivery. Be prepared for any circumstance that may occur, such as problems dialling into the webinar or software that quits working. Hosting a webinar is much like a live television performance; you have to be able to professionally respond to any possible emergency.

Webinar Marketing – Marketing The Event

The only way webinar marketing will be successful as far as achieving any goal, is if you gain enough prospects/clients/buyers. Obviously you are going to have to put some thought and effort into marketing the event.

• Start with your current list of subscribers and send them an announcement email. If you are going to charge for the webinar, offer them an exclusive discount with a deadline. This will encourage them to sign on quickly.
• Add an opt-in window to your web page(s). This is a great way to get interested visitors to attend or buy the webinar as well as adding them to your mailing list by requiring a name and email address along with appropriate opt-in verbiage.
• Write a press release announcing the upcoming event and submit it to several aggregation sites.
• Announce the upcoming webinar via social media.
• An iTunes account can be used for syndication after the webinar has been produced. You can offer the content either for free or for a charge.

There are many ways that webinar marketing can be used to make money, establish your presence, and gain customers. This overview will get you started using this new type of event for internet marketing purposes.

Have a most outstanding day.

Sean Rasmussen
Aussie Internet Marketing
www.SeanSEO.com © 2008 – 2011

———————————-

Joseph

Joseph Peck, M.D.
“Blessed to be a blessing”
Dr. Breakthrough, THE KINGDOM CONNECTOR, and The Journal Guy
Founder and Executive Director of Webinars777
Breakthrough Life Coach helping your DREAMS come true
Creative Marketing and Communication Specialist

Empower 2000, Inc.
Empowering and Connecting a New Generation of Godly THOUGHT LEADERS
POWER NETWORKING God’s Army Around the World
Changing Lives to Disciple Nations

Connect – BE Blessed To Be A Blessing
LinkedIn: http://linkedin.com/in/thejournalguy
Facebook: http://facebook.com/thejournalguy
Twitter: http://twitter.com/thejournalguy
YouTube: http://www.youtube.com/MastersmindMarketing

P.S. Sign up TODAY for my free E-course “30 Days To Breakthrough!” God wants to transform your life NOW!

P.S.S. Spiritual Journaling will transform your life!

UNCOMMON Journaling is the key
to unlock YOUR dreams!