What is THOUGHT LEADERSHIP?
You might think a term like Thought Leadership is decades old. Not really, it is more like years old. It is about 15 years old. The first recorded use of it or the first real use of it in a big setting came from this seller right here – Joel Kurtzman. He is the editor of a couple of magazines most notably Harvard Business Review. But this was his job – to be a Thought Leader, to interview Thought Leaders in its in depth capacity when he interviewed people who are very thoughtful about different ways to innovate around the way business is done that caused him to coin this term – Thought Leadership and a Thought Leader. He said this is somebody who contributes new thoughts to business.
Thought LEADERSHIP presented by Alan Veeck (4 minutes)
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